An Examination of the Impact of Artificial Intelligence (AI) on Teaching and Learning in Marketing Education

Teaching and Learning with AI Conference: AI is revolutionizing many industries, and educational institutions are no exception. Given that marketing is a primary component of higher education, it is most likely one that will need to be reviewed and updated in order to keep up with the ever-changing landscape of AI, not to mention the newly developed skill set corporations (the ones hiring our students) desire of marketing graduates. Universities have a responsibility to their students to adopt AI applications and ultimately shape the landscape of teaching and learning. This paper investigates the relationship between AI and marketing education at the undergraduate level. It seeks to address the growing demand for educators to utilize AI’s capabilities and to understand its implications for teaching and learning.
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